The AIDA Concept

question 138

Multiple Choice

The AIDA concept:

• A) assumes that the second step in the purchase-decision process is inertia
• B) does not explain how all promotions influence purchase decisions
• C) is useful in explaining consumer behavior even for low involvement situations
• D) proposes that consumers respond to marketing messages in a conative,affective,and cognitive sequence
• E) explains what element of a consumer's attitude a promotion message will influence

Calculate expected quality costs for a firm within a specified period.

Recognize the misconceptions related to quality costs and their analysis.

Comprehend the principles of Total Quality Management (TQM) and its emphasis on continuous improvement.

Understand the basics of activity-based costing (ABC) and its advantages over traditional costing methods.

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Definitions:

Milgram

Refers to Stanley Milgram, a psychologist known for his controversial experiments on obedience to authority figures.

Coach

A person who trains and directs the training of a person or team, especially in sports or personal development areas.

Black Eye

A Black Eye is a bruising around the eye resulting from an injury to the face or head, causing blood and other fluids to collect in the space around the eye.

Normative Social Influence

The influence of other people that leads us to conform in order to be liked and accepted by them; it's the power of social norms and expectations.