An Ad for a Prescription-Only Antihistamine That Does Not Make

question 1

Multiple Choice

An ad for a prescription-only antihistamine that does not make its users sleepy like many other allergy medications was run in several health and fitness magazines.The ad said that if you were interested in learning more about the new product or trying it out,you should ask your physician.The manufacturer of the drug was using a _____ promotional strategy.

• A) reinforcement
• B) personal selling
• C) push
• D) pull
• E) kinetic

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Definitions:

FABs

Features, Advantages, and Benefits; a sales and marketing technique that highlights a product's features, explains its advantages, and outlines the benefits it offers to the potential customer.

Marketing Plan

A strategic document outlining a company's advertising and marketing efforts for a specified period, including goals, target markets, and initiatives.

SELL Sequence

A sales technique involving Showing features, Explaining benefits, Leading into advantages, and Letting the customer respond.

Business Proposition

An offer or proposal made by one business to another, detailing how a particular product or service can meet the latter's needs.