An Ad for a Prescription-Only Antihistamine That Does Not Make

question 1

Multiple Choice

An ad for a prescription-only antihistamine that does not make its users sleepy like many other allergy medications was run in several health and fitness magazines.The ad said that if you were interested in learning more about the new product or trying it out,you should ask your physician.The manufacturer of the drug was using a _____ promotional strategy.

• A) reinforcement
• B) personal selling
• C) push
• D) pull
• E) kinetic

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Definitions:

Franked

In the context of Australian taxation, it refers to dividends that come with a credit for taxes the corporation has already paid.

Dividend Imputation

A tax system where companies’ paid taxes can be attributed to shareholders, reducing their personal income tax on dividends.

Group Members

Individuals or entities that belong to a defined collection or category, often within a corporate or organizational structure.

Australian Residents

Individuals or entities residing in Australia for tax purposes, subject to Australian tax laws on their worldwide income.