Comparative Advertising

question 159

Multiple Choice

Comparative advertising:

• A) does not have high claim recall effectiveness
• B) has always been legal but is in bad taste
• C) allows advertisers to falsely describe the competition
• D) was not allowed before the 1970s if the other brands were mentioned by name or shown
• E) results in high recall of the brand name of the advertised goods,but not for the named,competing brand

---

Definitions:

Always

At all times; on all occasions, indicating consistency or continuity.

Predict

To make a statement about what will happen in the future based on past experience or evidence.

Eliminate

To remove or take away someone or something from consideration, or to put an end to; eradicate.

Often

A term indicating frequency, typically used to describe how regularly an event or action occurs.