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Lancôme Cosmetics Has Sent a Representative to Macy's to Promote

question 161

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Lancôme cosmetics has sent a representative to Macy's to promote its beauty aids by performing facials and makeovers for customers.What type of trade sales promotion is this?

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Definitions:

Days' Sales

A financial metric, often calculated as days sales outstanding (DSO), that measures the average number of days it takes a company to collect payment after a sale has been made.

Retail Method

An inventory valuation method used by retailers that estimates inventory value by applying a cost to retail price ratio.

Estimated Cost

An approximation of the cost for goods or services, projected based on current information and past experience.

Retail Method

A pricing strategy used to estimate the value of a store's merchandise by considering the initial cost of inventory and its markup to retail price.

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