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An Ad for an AT&T MasterCard Offered Zero Percent Interest

question 142

Multiple Choice

An ad for an AT&T MasterCard offered zero percent interest on any balance transferred from another card by September 1,as well as no annual fee.What kind of an appeal is this ad using?


Definitions:

Reliability

The degree to which an assessment tool produces stable and consistent results over time.

Types of Reliability

Different ways of measuring the consistency of a test or research findings, including test-retest, inter-rater, and internal consistency reliability.

Diagnostic and Statistical Manual of Mental Disorders

A manual published by the American Psychiatric Association that provides a comprehensive classification and criteria for diagnosing mental disorders.

Social and Occupational Functioning

The ability of an individual to perform effectively in social and work environments, often evaluated in psychological assessments.

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