The Advertising Response Function Helps Marketers

question 69

Multiple Choice

The advertising response function helps marketers:

• A) create ads that will be noticed by consumers each time the ad runs
• B) use their advertising budgets wisely
• C) calculate the break-even points for each product being advertised
• D) determine the reach and frequency of specific media
• E) select an executional appeal appropriate to the product being advertised

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Definitions:

Tracheae

A network of small tubes in insects and some arachnids that facilitates respiratory gas exchange directly with body cells.

Gas Exchange

The biological process through which organisms exchange gases with their environment, including the intake of oxygen and the release of carbon dioxide.

Choanocytes

Specialized cells found in sponges that use their flagella to create a water flow and trap food particles.

Phylum Cnidaria

A taxonomic rank and classification category that includes jellyfish, corals, and other sea anemones characterized by cnidocytes, specialized cells for capturing prey.