Many Advertisements Use Celebrities That Are Liked by Many People

question 66

Multiple Choice

Many advertisements use celebrities that are liked by many people in hopes that consumers will buy the product that the celebrity endorses.Using celebrities to influence consumers to buy the product is an example of which advertising appeal?

• A) Consciousness
• B) Love or romance
• C) Fun and pleasure
• D) Admiration
• E) Resonance

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Definitions:

Discreet Approach

A method of implementing changes or segments within a business or project in a separate, distinct manner, often used to monitor the success or failure of initiatives independently.

IFRS

International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board (IASB) that is globally accepted for financial reporting.

Long-term Debt

Borrowings of a company not due for repayment within the next 12 months, typically in the form of loans or bonds.

Operating Segment

A component of an enterprise engaged in business activities from which it may earn revenues and incur expenses, often reported separately in financial statements.