_____ Measures the Number of Different Target Consumers Who Are

question 83

Multiple Choice

_____ measures the number of different target consumers who are exposed to a commercial at least once during a specific period.

• A) Noise level
• B) Frequency
• C) Reach
• D) Synchronization
• E) Cost per contact

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Definitions:

Point System

A method for evaluating or ranking options based on the allocation of points to criteria deemed important.

Compensable Factors

Elements of a job that are used to determine its value and appropriate compensation, including factors like skill level, effort, responsibility, and working conditions.

Job Evaluation

A systematic process for assessing the relative worth of jobs within an organization to establish fair compensation.

Salaries and Wages

Financial compensation provided to employees for their labor, with salaries typically being a fixed annual amount and wages being based on hours worked.