Which of the Following Statements About the Selection of Media

question 166

Multiple Choice

Which of the following statements about the selection of media for advertising is true?

• A) Creative planning for an ad that goes on a billboard is the same as the planning for an ad that runs on television.
• B) The media selection is typically unrelated to the advertising objectives.
• C) The appeal and executional style of the ad strongly affect the media selection.
• D) Creative work is finished before the media are selected.
• E) Media selection is the first step in developing an advertising campaign.

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Definitions:

Green Olivine

A green-colored, magnesium-iron silicate mineral often found in igneous rocks, indicative of certain geological conditions.

Mantle

The thick layer of rock between Earth's crust and its outer core, responsible for plate tectonics and volcanic activity due to convection currents.

Proton

Principal particle of an atomic nucleus with a positive charge.

Neutron

A subatomic particle that contributes mass to a nucleus and is electrically neutral.