Toys 'R' Us Retailers Are Using Social Media in Unprecedented Levels.In 2011,more Than

question 82

Multiple Choice

Toys 'R' Us
Retailers are using social media in unprecedented levels.In 2011,more than 90% of all U.S.retailers were using social media.That's a monumental increase given the fact that only 4% used it in 2007.About 70% are on Facebook and MySpace,and more than half use Twitter.Toys 'R' Us is one of those retailers.The retailer has enlisted basketball superstar Shaquille O'Neal in a "Join Shaq Give Back" promotion in which $1 is donated to a charity for every new Facebook fan.Shaq tweets about his "Shaq-a-Claus" challenge to his 4.3 million followers.The Facebook site also focuses on parents with the song "I don't want to grow up."
-Refer to Toys 'R' Us.The Facebook promotion was trying to get consumers to visit the Toy 'R' Us Web site and stores to purchase holiday gifts.This describes the _____ of the campaign.

• A) message strategy
• B) advertising objective
• C) evaluative criteria
• D) advocacy
• E) task strategy

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Definitions:

Subject Class

A classification system that organizes subjects or courses of study within an educational institution.

Predicate Class

A predicate class in logic and mathematics is a category defined by a certain property that holds for its members; it's essentially a set of objects that satisfy a specific predicate.

Universal

Pertaining to or involving all members of a class or category without exception, often used in the context of universal principles or statement in logic.

Categorical Proposition

A statement relating two categories or classes in a specific way, typically structured as assertions about all, some, or no members of these categories.