Toys 'R' Us Retailers Are Using Social Media in Unprecedented Levels.In 2011,more Than

question 47

Multiple Choice

Toys 'R' Us
Retailers are using social media in unprecedented levels.In 2011,more than 90% of all U.S.retailers were using social media.That's a monumental increase given the fact that only 4% used it in 2007.About 70% are on Facebook and MySpace,and more than half use Twitter.Toys 'R' Us is one of those retailers.The retailer has enlisted basketball superstar Shaquille O'Neal in a "Join Shaq Give Back" promotion in which $1 is donated to a charity for every new Facebook fan.Shaq tweets about his "Shaq-a-Claus" challenge to his 4.3 million followers.The Facebook site also focuses on parents with the song "I don't want to grow up."
-Refer to Toys 'R' Us.What appeal is Toy 'R' Us using by enlisting Shaquille O'Neal in the "Join Shaq Give Back" promotion?

• A) admiration
• B) love and romance
• C) vanity and egotism
• D) environmental consciousness
• E) profit

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Definitions:

Algebraic Expression

A combination of numbers, variables, and mathematical operators that represents a mathematical relationship or rule.

Annual Sales

The total revenue generated from goods or services sold by a company during a fiscal year.

Sporting Goods

Products and equipment designed for partaking in sports and physical activities.

Absolute Value

A mathematical function that measures the distance of a number from zero on the number line, denoted as |x|, regardless of direction.