Toys 'R' Us Retailers Are Using Social Media in Unprecedented Levels.In 2011,more Than

question 64

Multiple Choice

Toys 'R' Us
Retailers are using social media in unprecedented levels.In 2011,more than 90% of all U.S.retailers were using social media.That's a monumental increase given the fact that only 4% used it in 2007.About 70% are on Facebook and MySpace,and more than half use Twitter.Toys 'R' Us is one of those retailers.The retailer has enlisted basketball superstar Shaquille O'Neal in a "Join Shaq Give Back" promotion in which $1 is donated to a charity for every new Facebook fan.Shaq tweets about his "Shaq-a-Claus" challenge to his 4.3 million followers.The Facebook site also focuses on parents with the song "I don't want to grow up."
-Refer to Toys 'R' Us.Toys 'R' Us advertises year-round but increases its advertising and promotional activity from October through December,which is when the majority of its sales occur for the year.Which type of media schedule does this describe?

• A) continuous
• B) flighting
• C) build-up
• D) pulsing
• E) concentrated

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Definitions:

Routine Replies

Standard responses to common inquiries or situations, often used in customer service and communication protocols.

Indirect Approach

A communication strategy that presents supporting details first, leading up to the main point or request, often used to soften the impact of negative news.

Main Idea

The central or most important thought, concept, or argument that is being conveyed in a text or discourse.

Request For Action

A directive or plea issued to prompt someone to take a specific action or make a decision.