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Advertisers Must Evaluate Several Qualitative Factors Involved in Media Selection

question 181

Essay

Advertisers must evaluate several qualitative factors involved in media selection.Name at least three of them.


Definitions:

Key Words

Words used in (1) a résumé to summarize areas of expertise, qualifications, and (2) an article or report to describe the content. Key words facilitate computer searches.

Experiences

The knowledge or skill acquired by observing, encountering, or undergoing something.

Résumé

A document summarizing a person's background, including education, work experience, and skills, used for job applications.

Appropriate Emphasis

The proper level of importance or priority given to parts of a communication or project, ensuring clarity and effectiveness.

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