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The First Step in the Selling Process Is Approaching the Customer

question 111

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The first step in the selling process is approaching the customer and probing needs.

Understand the basic concepts of market structures, including perfect competition and monopoly.
Analyze the impact of monopolies on market outcomes, including prices and quantities.
Calculate consumer surplus, producer surplus, and deadweight loss in both competitive and monopoly markets.
Understand the effects of government intervention in monopolies through regulations such as price ceilings.

Definitions:

Expand Into

A strategy or action by a company to enter new markets, areas, or fields in order to grow its business and reach.

High-end CRM

Customer Relationship Management software that offers advanced features and functionalities targeted at businesses with complex needs.

Analytical CRM

A component of customer relationship management focusing on analyzing customer data and behaviors to improve business relationships.

Customer-touching Applications

Software applications, often part of CRM systems, that allow customers to directly interact with a company's services or its information.

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