The Goal of Sales Promotion (Regardless of What Form It

question 82

Multiple Choice

The goal of sales promotion (regardless of what form it takes) is usually:

• A) immediate purchase
• B) return on investment
• C) cost control
• D) market share leadership
• E) economies of scale

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Definitions:

Achievement Motivation

A psychological feature that drives individuals to pursue and attain goals or accomplishments.

McClelland

David McClelland, a psychologist known for his work on motivation, particularly the theory of needs which includes the need for achievement, power, and affiliation.

High Standards

Expectations or criteria that are considerably above average in terms of level, quality, or performance.

Fear of Failure

An intense worry or apprehension about not meeting a set standard or achieving a desired outcome, often leading to avoidance of challenging tasks.