GrouponCom and Crowdsaver Combine Elements of Sales Promotions With

question 113

Multiple Choice

Groupon.com and Crowdsaver combine elements of sales promotions with:

• A) pull money
• B) rebates
• C) premiums
• D) social media
• E) push money

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Definitions:

Fair-value Hedge

A hedging strategy aimed at offsetting changes in the fair value of an asset or liability or an identified portion of such an asset or liability.

Other Comprehensive Income

Earnings that are not part of net income, arising from activities outside of the ordinary operations, and reported separately in equity.

Hedging Instrument

A financial contract used to offset potential losses or gains that may be incurred by a companion investment.

Forward Contract

A financial agreement between two parties to buy or sell an asset at a specified future time at a price agreed upon today, not traded on an exchange.