Unlike Other Sales Promotion Activities,the Objective of a Loyalty Marketing

question 183

Multiple Choice

Unlike other sales promotion activities,the objective of a loyalty marketing program is to:

• A) encourage brand switching
• B) appeal to bargain hunters who consistently buy the lowest priced brand
• C) take away customers from the competition
• D) build long-term,mutually beneficial relationships between a company and its key customers
• E) modify customers' attitudes toward a product