When Compared to Other Forms of Promotion,personal Selling

question 105

Multiple Choice

When compared to other forms of promotion,personal selling:

• A) is more important as the number of potential customers increases
• B) is more effective in selling frequently purchased products
• C) can use a message customized to the immediate needs of the customers
• D) is best for selling simple,low-involvement products
• E) is less expensive

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Definitions:

Learning Disorders

Neurologically-based processing problems that can interfere with learning basic skills such as reading, writing, or math, and can also interfere with higher-level skills such as organization, time planning, and abstract reasoning.

Genetic Wiring

The complex network of genetic information that determines an organism's characteristics and biological functions.

Zygote

The fertilized egg, formed by the union of sperm and egg.

Chromosomes

Structures in the nucleus of each cell that contain the genes, the units of hereditary transmission. A human cell has 46 chromosomes arranged in 23 pairs.