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Smelly Fruit
At first glance there is little to like about the durian.The durian is a fruit popular in Thailand that is spiky outside and stinky on the inside.When confronted with the durian for the first time,the Wall Street Journal recently reported that westerners often describe its distinctive sulphurous smell with words like stinky socks and manure.However,the durian is so popular in Thailand that one variety of the durian fruit,called the Kan Yao,has been selling for as high as $200.Even at that price,supply of the Kan Yao cannot keep up with demand.There are approximately 30 varieties of the durian grown in Thailand,with the most plentiful selling in the $15 range.The yellow flesh of the durian,the part you eat,has very powerful smell,but possesses a sweet,nutty taste that Thais cannot seem to get enough of at any price.
-Refer to Smelly Fruit.If it cost a Thai farmer $100 to produce and $25 to market the Kan Yao durian that she sells for $200 at the marketplace,her revenue would be _____.
Factor Analysis
A statistical method used to identify underlying variables, or factors, that explain the pattern of correlations among multiple observed variables.
Common Factors
Elements that are typically found in successful outcomes across different therapies, suggesting they contribute to change regardless of specific treatment modalities.
Ashton and Lee
Psychologists Michael Ashton and Kibeom Lee, known for their work in personality traits, including the HEXACO model of personality structure.
Neuroticism
A characteristic of personality defined by feelings of anxiety, sadness, concern, envy, frustration, jealousy, and isolation.
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