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When faced with an approach-avoidance conflict, some people tend to go back and forth with their choice because they cannot decide for or against the goal or event. The text refers to this mind-changing behavior as __________.
Incremental Cash Flow
Incremental cash flow is the additional cash flow a company receives from taking on a new project or investment, used to assess its profitability.
Sunk Costs
Expenses that have already been incurred and cannot be recovered or changed, and therefore should not influence future decisions.
Sunk Costs
Expenses that have already been incurred and cannot be recovered.
Opportunity Costs
The cost of opting for one choice over another, representing the benefits missed out on when choosing one alternative over another.
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