Why Is Price Lining a Valuable Tactic for Marketing Managers

question 161

Multiple Choice

Why is price lining a valuable tactic for marketing managers?

• A) Price lining results in a greater inventory carrying charge.
• B) Reduces confusion for its customers.
• C) A company that uses price lining has more price markdowns and greater markup.
• D) The price lining strategy allows the company to gain brand loyalty from its targeted segments.
• E) Price lining tends to confuse customers and requires them to listen closely to the salesperson's pitch.

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