When a Firm Introduces a New Product at a Relatively

question 66

Multiple Choice

When a firm introduces a new product at a relatively low price because it hopes to reach the mass market,it is following a _____ strategy.The low price is designed to capture a large share of a substantial market and produce lower production costs.

• A) penetration pricing
• B) price-insensitive demand
• C) price-skimming
• D) price elasticity
• E) cost bundling

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