If a Marketer Decides to Price Goods at Odd-Numbered Dollar

question 89

Multiple Choice

If a marketer decides to price goods at odd-numbered dollar amounts to denote bargains,and at even-numbered amounts to denote quality,he or she is using:

• A) two-part pricing
• B) price lining
• C) price bracketing
• D) decoy pricing
• E) psychological pricing

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Definitions:

Replicate

The act of duplicating or copying something.

Different Samples

Groups of subjects or participants selected for research, which may vary across studies in terms of demographics, behaviors, or conditions.

Cultures

The shared values, norms, languages, customs, and practices of groups of people that shape their social behavior and perspectives.

Complex

A related group of emotionally charged ideas, memories, and impulses that are deeply rooted in the unconscious mind.