Geographically Dispersed Sellers Often Result in Significant Freight Costs

question 137

Essay

Geographically dispersed sellers often result in significant freight costs.Name and describe the five types of geographic pricing tactics that can be selected by a marketing manager to moderate the impact of freight costs on its more dispersed customers.For each tactic defined,specify the circumstances that would prompt the selection of that geographic pricing tactic.

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Definitions:

Absenteeism

Refers to the habitual absence of an employee from work, often without good reason, which can impact productivity and operations.

Affective Conflicts

Disagreements in groups or teams, often arising from personal incompatibility, that are emotional rather than substantive in nature.

Cognitive Conflicts

Situations or problems that create a psychological challenge, requiring new thinking or strategy.

Virtual Teams

Groups of people who work together from different geographical locations, relying on electronic communication for collaboration.