The Magazine Desperate Wives Publishes a Survey of Its Female

question 58

Multiple Choice

The magazine Desperate Wives publishes a survey of its female readers called "The Sex Life of the American Wife." It reports that 87 percent of all wives like to make love in rubber boots. The critical flaw in this research would be the fact that __________.

• A) the sample is not representative of American wives
• B) a psychological test, rather than a survey, should have been given
• C) rubber boots are not equally available in all regions of the country
• D) making love has not been operationally defined

---

Definitions:

Horizontal Demand

A market demand situation where a small change in price leads to a large change in quantity demanded, often indicative of a highly competitive market.

Elastic Demand

is a situation where the demand for a product or service significantly changes in response to a change in price.

Price Discrimination

Price Discrimination is the strategy of selling the same product at different prices to different groups of customers, based on their willingness to pay.

Pure Monopolist

A market structure where a single company is the exclusive provider of a product or service in a market, facing no competition.