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To Initiate the CRM Cycle,a Company Must First Identify Customer

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To initiate the CRM cycle,a company must first identify customer relationships within the organization.


Definitions:

Apology

An expression of regret or sorrow for having done wrong or caused inconvenience, often a key component in resolving conflicts and maintaining relationships.

Indirect Claim Message

A communication approach that addresses an issue or claim in a less straightforward manner, often used to soften criticism or a complaint.

Serious Complaint

A grievance or objection raised concerning a significant issue, often requiring urgent attention or resolution.

FedEx Parcel

A package or shipment transported and delivered by FedEx, a global courier delivery services company.

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