Using Technology Provided by Smart Button Software,the WNBA's Los Angeles

question 68

Multiple Choice

Using technology provided by Smart Button software,the WNBA's Los Angeles Sparks have implemented a new system that gathers information about its best customers,season ticket holders,and rewards those customers in many ways including free tickets to Sparks home games and cash prizes.This is an example of a(n) _____ system.

• A) organizational optimization
• B) corporate relationship marketing (CRM)
• C) total quality management (TQM)
• D) customer relationship management (CRM)
• E) call response marketing (CRM)

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Definitions:

Purchases Journal

A ledger in accounting used specifically to record all purchase transactions of a company, especially those made on credit.

Cash Payments Journal

A business ledger documenting every cash disbursement, encompassing expenditures, acquisitions of assets, and repayment of liabilities.

Special Journal

A special journal is a financial journal in accounting that is used to record and categorize specific types of transactions such as sales, purchases, cash receipts, and cash disbursements.

Special Journal

A specialized accounting journal designed to record and summarize specific types of transactions efficiently.