To Initiate the CRM Cycle,a Company Must First

question 78

Multiple Choice

To initiate the CRM cycle,a company must first:

• A) establish marketing objectives
• B) capture relevant customer data on interactions
• C) identify customer relationships with the organization
• D) understand the interactions the company has with current customers
• E) decide on a segmentation strategy

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Definitions:

Orders

Instructions or requests for someone to do something or for products, often in the context of business or military.

SCM

The coordination and supervision of materials, finances, and information as they progress from the supplier, through manufacturing and distribution channels, to finally reach the consumer is referred to as Supply Chain Management.

Receive Payments

The process of collecting money or financial compensation for goods provided, services rendered, or as a settlement of obligations.

Customer Orders

Requests made by customers for goods or services from a business, which need to be fulfilled.