_____ Uses a Past Set of Occurrences to Predict the Likelihood

question 77

Multiple Choice

_____ uses a past set of occurrences to predict the likelihood that some other occurrence,such as a response or purchase,will take place in the future.

• A) Customer manipulation
• B) Predictive modeling
• C) Data mining
• D) Lifetime value analysis
• E) Causal research

---

Definitions:

Chief Financial Officer

The senior executive responsible for managing the financial actions of a company, including financial planning, management of financial risks, and financial reporting.

NPV

A financial metric used to assess the profitability of an investment by calculating the present value of expected future cash flows.

Static DCF Analysis

A method of valuing a project or investment by estimating future cash flows and discounting them to present value using a fixed discount rate.

Option to Abandon

A clause in an investment contract granting the investor the right to withdraw from the project under certain conditions, typically to minimize losses.