"Lots of Organizations Have Customer Data,but Not in a Way

question 22

Multiple Choice

"Lots of organizations have customer data,but not in a way that's useful," said a speaker at a recent retail marketing conference."Retailers have all kinds of data in different places--they don't have a single view of the customer." The speaker is saying that retailers do NOT use:

• A) information distribution centers
• B) data warehouses
• C) information extraction mines
• D) data intermediaries
• E) marketing information systems

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Definitions:

Acceptability Hypothesis

A theory suggesting that individuals tend to accept information or ideas as true if they correspond with their pre-existing beliefs or values.

Fully Functioning Individual

A concept in humanistic psychology referring to someone who is living in alignment with their true self, exhibiting openness to experience and a lack of defensiveness.

Unconditional Positive Regard

An attitude of acceptance and respect on the part of an observer, no matter what a person says or does, especially in the context of client-centered therapy.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone, according to Abraham Maslow's hierarchy of needs.