_____ Is the Process of Breaking Large Groups of Customers

question 121

Multiple Choice

_____ is the process of breaking large groups of customers into smaller,more homogeneous groups.

• A) Customer segmentation
• B) Recency-frequency-monetary analysis
• C) Data mining
• D) Customer valuation
• E) Relationship marketing

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Definitions:

Collateral

Assets pledged by a borrower to secure a loan or other credit, which the lender can seize if the borrower defaults.

PMSI

Purchase Money Security Interest, a legal claim that allows a lender to repossess or foreclose on property if the borrower defaults, specifically when the loan was used to purchase the property.

Priority Rule

A principle in law that determines the precedence of claims, rights, or interests in order to resolve conflicts between parties.

Inventory

The total amount of goods and materials held in stock by a business, intended for sale or production purposes.