Which of the Following Is a Data Manipulation Technique That

question 52

Multiple Choice

Which of the following is a data manipulation technique that projects the future value of the customer over a period of years using the assumption that marketing to repeat customers is more profitable than marketing to first-time buyers?

• A) recency-frequency-monetary value (RFM)analysis
• B) cluster analysis
• C) lifetime value analysis (LTV)
• D) market segmentation
• E) predictive modeling

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Definitions:

Sociogram

A visual representation or map of the social relationships within a group, often used in social psychology to analyze interpersonal dynamics.

Reliability

The consistency and dependability of a measure or system in producing the same results under the same conditions.

Validity

The extent to which a concept, conclusion, or measurement is well-founded and likely corresponds accurately to the real world.

Motivational/Emotion Models

Frameworks that explain how motivation and emotions influence individuals' behavior and decision-making processes.