Using Technology Provided by Smart Button Software,the WNBA's Los Angeles

question 68

Multiple Choice

Using technology provided by Smart Button software,the WNBA's Los Angeles Sparks have implemented a new system that gathers information about its best customers,season ticket holders,and rewards those customers in many ways including free tickets to Sparks home games and cash prizes.This is an example of a(n) _____ system.

• A) organizational optimization
• B) corporate relationship marketing (CRM)
• C) total quality management (TQM)
• D) customer relationship management (CRM)
• E) call response marketing (CRM)

---

Definitions:

Settling Point

A theory suggesting that body weight is regulated at a predetermined, or preferred, level by a feedback control mechanism.

Set Point

A theory suggesting that the body regulates its weight and energy balance through internal controls, maintaining a stable weight over time.

Arcuate Nucleus

A nucleus in the hypothalamus involved in appetite regulation and many other critical bodily functions.

Situational Influence

The impact of environmental factors, including social context and physical setting, on an individual's behavior, thoughts, and feelings.