Ford Canada Has Turned to the Internet to Help It

question 133

Multiple Choice

Ford Canada has turned to the Internet to help it stand apart from its competitors in the automotive industry.One Internet ad shows a Ford truck driving out of a forest with its engine roaring and mud splattering on the screen.The wipers come on to reveal the Ford "Built Tough" logo,which then recedes to the side of the screen.The ad directs people to a site where they can sign up to receive direct mail from Ford.Ford Canada will combine this database with a database of new F-series truck owners to look for significant patterns and trends.Ford Canada will use:

• A) an information search system
• B) knowledge trending
• C) data interpolation
• D) data graphing
• E) data mining

---

Definitions:

Learned Helplessness

A condition in which an individual learns to feel helpless and passive in the face of aversive situations, due to a history of uncontrollable events.

Situational

Referring to or determined by environmental circumstances or conditions, often used in contexts discussing behavior or performance.

Personal

Pertaining to or affecting a particular person rather than anyone else, often with regard to individual privacy or personal identity.

Efficacy Expectation

A feeling that one can or cannot execute a particular behavior.