_____ Uses a Past Set of Occurrences to Predict the Likelihood

question 77

Multiple Choice

_____ uses a past set of occurrences to predict the likelihood that some other occurrence,such as a response or purchase,will take place in the future.

• A) Customer manipulation
• B) Predictive modeling
• C) Data mining
• D) Lifetime value analysis
• E) Causal research

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Definitions:

Categorical Thinking

involves organizing or classifying information and experiences into categories to simplify and speed up the decision-making process.

Long-Term Memory

A type of memory responsible for the storage of information over an extended period, from days to decades.

Learning Orientation

An individual's predisposition towards viewing situations as opportunities for gaining new knowledge and skills, rather than as tasks to be completed.

Primacy Effect

The tendency to remember information that is presented first better than information that is presented later.