All of the Following Are Common CRM Marketing Database Applications

question 142

Multiple Choice

All of the following are common CRM marketing database applications EXCEPT:

• A) cross-selling other products or services
• B) designing targeted marketing communications
• C) activity-based costing applications
• D) improving customer service
• E) campaign management

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Definitions:

Production Units

This term refers to the quantifiable amount of products manufactured or produced in a given period, serving as a basis for cost allocation and efficiency analysis.

Budgeted Purchases

Estimated amounts allocated for the acquisition of goods or services during a specific budget period.

Inventory Levels

The quantity of goods and materials a company has in stock at any given time.

Sales Representatives

Individuals who represent a company's products or services and are responsible for extending its market reach by securing sales, clients, or contracts.