Every Time Barry Orders Running Shoes from Road Runner Sports,the

question 30

Multiple Choice

Every time Barry orders running shoes from Road Runner Sports,the Web site or the operator on the phone always tries to sell him something in addition to the shoes he ordered,such as socks or other apparel.This is an example of:

• A) data mining
• B) cross-selling
• C) trading up
• D) database enhancement
• E) a database channel

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Definitions:

Hydrogen Bonds

Weak bonds between molecules or within molecules due to the attraction between a hydrogen atom and a more electronegative atom.

Adhesive Forces

The attractive forces between unlike molecules that cause them to cling to one another.

Oxidizing Agent

A substance that gains electrons and thereby causes another substance to be oxidized in a chemical reaction.

Chemical Reaction

A chemical reaction is a process that leads to the transformation of one set of chemical substances to another through the breaking and forming of chemical bonds.