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Using Social Media Effectively

question 87

Multiple Choice

Using Social Media Effectively
Many marketers define their social media objectives around five core concepts: (1) listening--understanding what customers are saying and who those customers are, (2) talking--promoting products/services through conversations with customers, (3) energizing--finding enthusiastic customers and using them to sell to others, (4) supporting--enabling customers to help one another,and (5) embracing--using customers as a source of product innovation.Marketers should also keep in mind that,more and more,customers expect companies to use social media.According to a recent survey,more than half of all consumers want ongoing conversations with companies and brands-and of consumers who use social media themselves,a whopping 85 percent believe that companies should have an active social media presence.Marketers who embrace such consumers can harness the power of social media and ultimately improve profits and brand loyalty.
-Refer to Using Social Media Effectively.Of the social media objectives often defined by marketers,the foundational objective is undoubtedly:

Definitions:

Empiricism

Empiricism is a philosophical stance emphasizing that knowledge comes primarily from sensory experience and observation.

Systematic Observation

A methodical approach to observation in research, characterized by careful planning, structured procedure, and often includes the quantitative analysis of observed behaviors.

Functional Magnetic Resonance Imaging

A neuroimaging technique used to measure and map brain activity by detecting changes in blood flow.

Amygdala

A segment of the brain responsible for managing feelings, notably those of fear and joy.