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In 2000,Jones Soda used its Web site to ask its mostly teenage customers to suggest new flavors,names,and labels and let other customers vote on which flavors should be introduced into stores.Jones Soda was practicing co-creation.
Industry
A segment of the economy involving the production and sale of a certain set of goods or services.
Nash Equilibrium
A situation in game theory where no player can gain by unilaterally changing their strategy if the strategies of the others remain unchanged.
Super Bowl
An annual championship game in American football that determines the National Football League (NFL) champion.
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A form of communication intended to persuade an audience to purchase or take some action upon products, ideas, or services.
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