Examlex
Explain the classic example of escalation of commitment in Motorola's Iridium project.
Affect
A broad range of feelings that individuals experience, encompassing both emotions and moods.
Attitude Object
Any entity that is the focus of an individual's attitude, including people, products, or concepts.
Zajonc's Hierarchy
A theory that proposes the sequence of cognitive processes involved in the appraisal of stimuli, emphasizing the primacy of affective responses over cognitive evaluations.
Effects Model
A model or theory in the fields of psychology or communication that describes the potential impacts of media and messages on individuals or societies.
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