Which of the Following Statements Is True

question 69

Multiple Choice

Which of the following statements is true?

• A)To truly be considered consumer word-of-mouth, it must be the result of a buzz marketing technique.
• B)Attempting to generate word-of-mouth covertly is called viral marketing.
• C)To truly be considered consumer word-of-mouth the communication must happen face-to-face.
• D)Organic word-of-mouth, which is word-of-mouth that occurs naturally, is almost always negative.
• E)None of the above statements are true.

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Definitions:

Nielsen

A global information, data, and measurement firm known for its market research and analyses.

National TV Ratings

Measurements that indicate the size and demographics of television audiences across a nation, often used for programming decisions and advertising rates.

Observational Data

Observational data is information collected through direct observation of behavior or phenomena, without intervention or manipulation by the researcher.

Nielsen

A global measurement and data analytics company providing insights into consumer behavior and media consumption.