When an Actor Is Seen in Close Proximity to a Product

question 47

Multiple Choice

When an actor is seen in close proximity to a product placement, or seen using the product in a scene, an association between the character and/or celebrity and the brand can be created in the consumer's mind.This is referred to as:

• A)stealth celebrity endorsement
• B)correspondent inference
• C)indirect endorsement
• D)brand integration product placement
• E)imitation evangelism

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Definitions:

Stratum Basale

The deepest layer of the epidermis where new skin cells are generated.

Melanocytes

Cells located in the skin that produce melanin, the pigment responsible for skin color.

Thick Skin

A type of skin that contains five layers and is found in areas of high abrasion, such as palms of the hands and soles of the feet, characterized by a thicker epidermis.

Keratinocyte

The predominant cell type in the outer layer of the skin, responsible for the production of keratin.