Is the Act of One Consumer Talking to Another About

question 57

Multiple Choice

is the act of one consumer talking to another about a brand, either directly or indirectly.

• A)Advertising
• B)Product placement
• C)Buzz marketing
• D)Viral marketing
• E)Word-of-mouth

---

Definitions:

Germ Cells

Reproductive cells in sexually reproducing organisms that give rise to sperm and eggs.

Zygote

The initial cell formed when a sperm cell from a male and an ovum from a female merge during fertilization.

Codominance

An outcome in which a trait that is determined by two alleles is different from the trait produced by either of the contributing alleles alone.

Recessive Trait

A genetic feature or condition that is expressed in an organism only when two copies of the gene are present, often masked by the presence of a dominant allele when only one copy is present.