When an Actor Is Seen in Close Proximity to a Product

question 47

Multiple Choice

When an actor is seen in close proximity to a product placement, or seen using the product in a scene, an association between the character and/or celebrity and the brand can be created in the consumer's mind.This is referred to as:

• A)stealth celebrity endorsement
• B)correspondent inference
• C)indirect endorsement
• D)brand integration product placement
• E)imitation evangelism

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Definitions:

SEC

The U.S. Securities and Exchange Commission, which is responsible for enforcing federal securities laws and regulating the securities industry, stock and options exchanges.

Revenue Recognition Irregularities

Deviations or non-compliance from standard accounting practices in acknowledging revenue, which can lead to misstated financial reports.

Negative Earnings

A financial situation where a company's expenses exceed its revenues, leading to a net loss in its income statement.

Prop Up Earnings

Tactics used by companies to artificially inflate or support their reported earnings per share (EPS) without a real increase in profitability.