Which Is Not an Example of Brand Anthropomorphism

question 27

Multiple Choice

Which is not an example of brand anthropomorphism?

• A)Planter's Mr.Peanut (peanuts)
• B)Mrs.Butterworth (maple syrup)
• C)The Jolly Green Giant (vegetables)
• D)The Marlboro Cowboy (cigarettes)
• E)Mr.Clean (household cleaner)

---

Definitions:

Noncontrolling Interest

An ownership interest in a subsidiary not attributable, directly or indirectly, to the parent company, reflecting the equity in a subsidiary not owned by the parent.

Subsidiary

A company that is controlled by another company, known as a parent company, through the ownership of more than half of its voting stock.

Stock Dividend

A distribution of extra shares to shareholders, as opposed to a cash payment, as a form of dividend.

Common Stock

A type of equity security that represents ownership in a corporation, usually carrying voting rights and potential dividends.