For a Brand to Be in the Consideration Set, It

question 36

True/False

For a brand to be in the consideration set, it must first have been in the evoked set.

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Definitions:

Ego

In psychoanalysis, the part of personality that represents reason, good sense, and rational self-control.

Superego

In psychoanalysis, the part of personality that represents conscience, morality, and social standards.

Id

In psychoanalysis, the part of personality containing inherited psychic energy, particularly sexual and aggressive instincts.

Factor Analysis

A statistical method used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables, called factors.