Which of the Following Statements About the Consideration Set Is

question 24

Multiple Choice

Which of the following statements about the consideration set is false?

• A)If a brand is not in the consideration set, it will not be purchased.
• B)As the number of brands in consideration set increase, the chances of our brand being selected decrease.
• C)A consideration is always at least 2 brands.
• D)Brands in the consideration set can come from point-of-sale.
• E)One way to increase choice of my brand being selected is to control the entrance of competitors' brands into the consideration set.