Consumers Very Typically Consider Between 5 and 9 Brands When

question 81

Multiple Choice

Consumers very typically consider between 5 and 9 brands when making product purchase decisions.What concept helps best explain why this is so?

• A)Memory-based choice
• B)Rationalization
• C)Miller's rule
• D)The consideration set
• E)None of the above is correct.

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Definitions:

National

Pertaining to or characteristic of a nation; relating to the whole of a country.

Behavioral Change

A modification in an individual's actions or reactions, often the result of interventions or personal development efforts.

Preparation Stage

A phase in behavioral change models where individuals get ready to take action within the near future.

Exercise Regularly

The practice of engaging in physical activity on a routine basis to improve or maintain one's health and fitness.