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Describe the conjunctive heuristic.
Conversion Rate
The percentage of users who take a desired action, such as making a purchase or signing up for a newsletter.
Zero Coupon Bond
A bond that does not pay periodic interest but is issued at a discount from its face value and matures at that face value, effectively creating a fixed rate of return.
Equity
The value of an ownership interest in a company, represented by the share of assets after all liabilities have been deducted.
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