Suggestive Selling in Stores, Such as Signs That Read: "6

question 11

Multiple Choice

Suggestive selling in stores, such as signs that read: "6 apples for $1.99" and "Limit 12 bottles per customer" and "Buy 2 for the price of 1" take advantage of what prediction heuristic?

• A)Frequency of good and bad features heuristic
• B)Price -Quality heuristic
• C)Simulation heuristic
• D)Representativeness heuristic
• E)Anchoring-and-Adjustment heuristic

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Definitions:

Correlational Data

Information collected from studies that aim to identify and measure the strength and direction of relationships between two or more variables.

Causality

The relation between cause and effect, where one event is understood to be a consequence of another.

Subjective Experience

Personal interpretations and feelings unique to an individual, not necessarily observable by others.

Cumulative

Increasing or enlarged by successive additions.